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Pro Tip: Add a time limit to your rewards. For referrals, their reward is 10% off their first purchase from Glossier’s website. The caveat is that all three steps must be completed in the same website session for the discount to apply. The company has become a beauty staple among millennials and Gen Z, thanks to their strong referral program.Īdvocates get a $10 store credit when a referred customer clicks on a personalized referral link, creates a new account, and places an order. Glossier is an online retailer that sells skincare, fragrance, and beauty products. For referrals, this type of enticing language can influence the perceived value of a product and convert more people. Madison Reed, for example, uses phrases like, “Share the secret of hair color … with your friends and family,” to create a sense of intrigue. Pro Tip: Use language that grabs attention and suggests exclusivity. With the company’s invite a friend program, customers get a $15 credit for every referral who signs up, and referrals get a $15 discount off their first purchase. Madison Reed is a haircare company that delivers color treatment products, hair accessories, styling tools, and more. Retail & E-commerce Referral Program Examples 1. Travel & Transportation Referral Program Examples.Food & Beverage Referral Program Examples.Subscription Service Referral Program Examples.Retail & E-commerce Referral Program Examples.
So, whether you’re on the fence about starting a referral program - or want inspiration to freshen up your existing program - we got you covered with this list of 70+ programs from a variety of business models. They’re a low-cost, high-reward way to scale your business quickly using your best asset: your customers.Įven if you have a standard “give-to-get” referral model, there are still plenty of ways to grab your customers’ attention with rewards and perks.
Every business should have a referral program.
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